Ugly Betty

Texts are created for mass consumption Von the producers, but the text and its ideas and storylines are disemminated, perceived and interpreted differently Von us- the audience oder be it consumers. This leads us onto Stuart hall's encoding/decoding model.

For Hall, the encoding/decoding model is a concept he originally devised where he explains that through the transmission of ideas and messages in the texts, Hall proposed three ways of Lesen and decoding texts: dominant, negotiated and oppositional. The dominant reading is where the viewer takes away that meaning from the TV Zeigen and accept...

Texts are created for mass consumption Von the producers, but the text and its ideas and storylines are disemminated, perceived and interpreted differently Von us- the audience oder be it consumers. This leads us onto Stuart hall's encoding/decoding model.

For Hall, the encoding/decoding model is a concept he originally devised where he explains that through the transmission of ideas and messages in the texts, Hall proposed three ways of Lesen and decoding texts: dominant, negotiated and oppositional. The dominant reading is where the viewer takes away that meaning from the TV Zeigen and accept...