SLIDESHOW: Eco Tools and Sophia busch host women's empowerment panel 

CHICAGO -- Actress and activist Sophia Bush joined beauty brand EcoTools and

magazine in a panel discussion on April 6 to raise awareness for women’s empowerment.

The event was part of EcoTools' #MyTrueBeauty campaign, which emphasizes messages of female positivity and confidence while benefitting girls’ education through

’s global philanthropic initiative, The Girl Project.

“I’ve collaborated with EcoTools and The Girl Project to help inspire women to empower one another,” said Bush. “Whether sending a note of encouragement or volunteering and contributing to a great organization, this is an opportunity for women to raise our collective voice for those who feel they don’t have one. We need to let women know empowerment starts on the inside and begins with being comfortable and confident in our own skin. That’s what makes the world a truly beautiful place.”

Bush served as the moderator of the panel, comprised of Genevieve Roth of

, Liz Reaney of Manicube and Tracy Neal of Paris Presents Inc. Throughout the afternoon the panelists shared inspiring stories, relatable experiences and positive words to raise awareness around the subject of women’s empowerment. Topics ranged from how to address shaming on social media, to the importance of secondary education in young women, and asking the panelists to share when they feel their most beautiful.

As part of the campaign, for every message about women’s empowerment shared on social media using #MyTrueBeauty and tagging @ecotools, EcoTools will donate $1 to The Girl Project, up to $100,000. The Girl Project is

’s multiyear commitment in support of girls’ education in partnership with U.S. and international charities. The initiative offers programs that support both the little and big things girls need to finish their education—items like tuition, safe passage to school, mentorship, confidence-building programs and training for the professional world.

“Investing in girls’ education helps everybody, not only girls but the communities they live in too," said Cindi Leive, editor-in-chief of

. “EcoTools' generous $100,000 donation to The Girl Project will go a long way, especially when you consider that just $5 can buy a girl here in the United States the pencils and notebooks she needs for the semester, and just $150 can help pay for an entire year of tuition for a girl in a developing country. We’re proud to partner with EcoTools on this important work.”

Retailers, brands sharpen shaving product selection

What’s Next: The personalized beauty shopping experience

Walgreens study: Pharmacy interventions improve adherence, lower costs

DSN, Mack Elevation host second annual New General Market Forum

Retailers to benefit from postal rate reduction

Tech Bytes: Three ways to keep stores relevant

CPhA: Pharmacists should be on front lines of medical marijuana

assembled a virtual panel of leading over-the-counter company executives to discuss the many opportunities to drive growth, build the market basket and drive more shoppers to the OTC aisle; and senior editor Michael Johnsen discusses disruptive technology that, both on and off the shelf, favors more sales in the OTC sector. Read more...

examines OTC aisles and disruptive brands, the state of the generics and prescription drug industries and shifts in primary care models; shares insights from

Abbott's EAS Sports Nutrition introduces new Myoplex line for serious athlete

The new Myoplex line included insight from athletes on what they need to be...

ABBOTT PARK, Ill. - Abbott's EAS Sports Nutrition is helping serious...

Female Health Company and Aspen Park Pharmaceuticals announce merger

The combined company would bring to market oncology therapies, men’s and...

CHICAGO - The Female Health Company on Wednesday announced that it has...

Pfizer introduces first and only biosimilar monoclonal antibody therapy

Hospira, now a Pfizer company, entered into an agreement with Celltrion and...

NEW YORK - The United States Food and Drug Administration on Tuesday approved...

Lupin's GAVIS pipeline brings generic insomnia treatment to market

Lupin received final approval for Zolpidem Sublingual Tablets from...

BALTIMORE - Lupin Limited announced Tuesday that its U.S. subsidiary, Lupin...