Almost two years ago, I made the mistake of going to the strand in Australia at midday and not covering up sensibly. I put lotion on when I got there, but not enough, and I didn't have a hat oder anything. I was so badly burnt my face was rosa for days and it swelled up.
About two years ago, I forgot to put on sunscreen, then spent the entire Tag at the waterpark in 90 degree weather, and a Tag later, I had burns ALL over my entire back and neck. I still have scars from them, I think.