Can I... make a suggestion?
I was involved in this last year, so I know from experience that the "#ObsessedWithOliviaWilde" tag has been quite troublesome. Firstly, because the tag is so long, the risk of people making spelling errors is much higher. Secondly, with such a long tag, its harder to add it to the end of tweets, because there isn't enough space.
It might be beneficial to take advantage of what random people are already more likely to use in their tweets, by simply pushing "Olivia Wilde" as a trending topic. Her name is much easier to tweet multiple times, in multiple ways, and it also takes advantage of people who will 'accidentally' tweet her name in passing.
I love the idea of getting her name to trend for her birthday, but I do feel like "#ObsessedWithOliviaWilde is just a bit too cumbersome for the Twitter world...
I was involved in this last year, so I know from experience that the "#ObsessedWithOliviaWilde" tag has been quite troublesome. Firstly, because the tag is so long, the risk of people making spelling errors is much higher. Secondly, with such a long tag, its harder to add it to the end of tweets, because there isn't enough space.
It might be beneficial to take advantage of what random people are already more likely to use in their tweets, by simply pushing "Olivia Wilde" as a trending topic. Her name is much easier to tweet multiple times, in multiple ways, and it also takes advantage of people who will 'accidentally' tweet her name in passing.
I love the idea of getting her name to trend for her birthday, but I do feel like "#ObsessedWithOliviaWilde is just a bit too cumbersome for the Twitter world...