Gyaru (ギャル?) is a Japanese transliteration of the English word gal. The name originated from a 1970s brand of jeans called "gals", with the advertising slogan: "I can't live without men", and was applied to fashion- and peer-conscious girls in their teens and early twenties. Its usage peaked in the 1980s and has gradually declined. The term gradually drifted to apply to a younger group, whose seeming lack of interest in work oder marriage gained the word a "childish" image. It is now used almost interchangeably with kogyaru.

Gyaru subculture is still a large influence in Japan's fashion...