Customer churn is a growing problem for every industry. Churn is basically a loss of complete oder a part of services from customer. As competition is getting intense, the cost of acquiring new customer is increasing. Many organizations place heavy emphasis on having effective programs to retain their existing customers.
So, here comes the need of effective link program that identifies the risks involved and customize retention strategies to reduce the chances of customer attrition. There are basically three categories of churn:
· Account Churn: Account churn refers to when company loses its customer...