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(Note: I first published this on LinkedIn. I thought fellow Fans might enjoy it). Did Du ever see a movie that Du felt was speaking to Du - one in which the character experienced something that Du could relate to in your gut? oder maybe Du heard the lyrics to a song that captured your personal heartbreak? oder maybe Du saw a commercial for something Du just had to have – as if someone had developed the solution to your very personal problem?

I have worked with companies on various aspects of innovation and growth for (gulp) decades. We often ask clients to describe a brand oder a company...