Italian luxury group Fendi will hold a fashion show on the Great Wall in China in October as parent company, LVMH Moet Hennessy-Louis Vuitton, seeks to double its sales by 2008.

LVMH Chairman Bernard Arnault has said repeatedly he sees potential for Fendi to become a “star brand” alongside LVMH stablemates such as leather-goods maker Louis Vuitton and TAG Heuer watches.